What We Do
Habanero Media is a B2B podcast production, publishing and promotion agency. We provide services that fit all organizations’ budgets.
Habanero Media is unique in that it provides marketing and consulting services in conjunction with your podcast. Producing an interview-based B2B “branded” podcast for your business generates opportunities and positive results.
Podcasting is the gateway to meeting hard-to-connect and qualified C-suite leads. Integrating podcasting into your business development sales process makes it easy to build relationships and trust. These services are centered on interview-based podcasts and integrating the interview into your sales processes.
The following B2B podcast production services are designed to ensure a return on investment (B2B Podcast ROI) for your podcast.
Podcast Production Services We Provide:
Habanero Media provides a systematic process for designing, launching, and maintaining your new podcast. We rely on processes, SOPs and checklists to ensure a quick and smooth start:
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- Designing Your Sound – This includes the podcast structure, intros, outros, and music. We make sure the entire podcast should mirrors your brand. Your ideal audience should be the same as your ideal client.
- Launch Plan – This plan will explain how to roll out the podcast step-by-step and enroll your network in boosting listenership.
- Professional Audio – Audio engineering expertise at creating radio quality sound and removing and cleaning up spoken mistakes during recording. This includes ID3 meta-data tags that describe the audio format and content for search.
- Media Server Setup – We set the servers up to store all your episodes. Podcasts are stored in a media server to ensure they are streamed quickly and seamlessly.
- Podcast Syndication – Each episode is syndicated across all the major podcast players including Apple, Google, Stitcher, Spotify, Player FM, Castbox and many many others. The broader the syndication, the larger your listenership..
- Recording Software Setup – Most interview-based podcasts are performed virtually. We show you how to set up a high quality (NOT Zoom!) recording session that guarantees pristine radio quality audio.
- Podcast Equipment Advice – We help you choose the right equipment for radio quality recording that fits your budget. This also includes test recordings and advice on creating an acoustically friendly environment at your business.
- Interview Scripts – Coaching on how to create interesting and engaging interviews that highlight your guests and your authority.
- Solo Episode Structure – Coaching on how to structure a solo episode that sounds natural and engaging.
- Converting Guests to Clients Consulting – Habanero Media is unique in how it helps clients leverage the podcast interview to build relationships, convert to sales calls and eventually loyal clients. We help integrate podcasting into your sales processes.
- Additionally: how to be a guest on other podcasts, how to write
Some businesses feel comfortable taking over the podcast from this point. We give you all the material you need to run it yourself. However, many companies prefer to focus on their core competency and outsource ongoing episodes.
B2B Podcasts That Grow Your Brand
Listen here to a broad range of B2B podcasts we produce for our clients. This is an opportunity for executives to share their authority and expertise and stand out from the competition. They do this by interviewing noted experts in their industry who are honored to be podcast guests
Podcasting is the new blogging! Like the habanero pepper it’s a hot new way to create trust and influence. What do you want your podcast to sound like? Listen to these examples then schedule a time to discuss and design YOUR podcast.
Meet Any Influencer in Your Industry
What would you do if you had the opportunity to meet the most important influencers or prospects in your business? Consider the doors that would open and the growth of your network. The possibilities are endless.
Learn what it would take to get your podcast up and running next month! Let’s hop on a call and chat!
