How To Create a Podcast Launch Episode

When first starting a podcast, it’s important to explain the mission from the very start. This is why the best time to do this is with the very first episode.  In this post,  we discuss the design of your first podcast episode along with detailed advice on how to discover your voice and an audience who will become raving fans. 

Solo Episode 

In most cases, your first episode will only have the host(s) describing and answering questions the audience is asking themselves. The format is similar to a solo episode that has been discussed in earlier posts. 

Your first episode will explain the “why” behind your podcast and how it contributes to your business.  The entire explanation should align with your brand: who you help, why you help, and what makes you different. 

The goal of the episode is to have listeners identify with the podcast’s mission. If they value what they hear they’ll take action and subscribe to make sure they don’t miss a single episode. This is the first step in creating a growing audience after you assemble your recording gear

Questions Your Audience Wants Answered

After introducing yourself  to the audience, rhetorically ask yourself the following questions:

      1. What is the name of the podcast? 
      2. Why did you pick that name? 
      3. Why did you decide to start this podcast?
      4. Who is the audience for this podcast?
      5. What makes this podcast different from other podcasts?
      6. What kind of guests will be on the podcast?
      7. What topics do you anticipate covering on the podcast? 
      8. How can people connect with you, your cohost, and your company? 
      9. How can people subscribe to the podcast?
      10. When can we expect the next episode?

Launch Episode Goals 

The first episode is commonly 10-15 minutes long. It will be produced with all the intros and outros of a regular episode. The episode will train the listener on the format of the show. It will also train you as a new host. This is your opportunity to get comfortable with the microphone.

Don’t read your answers!  Instead, make a list of bullets under each of the questions. After you ask yourself each question, look over the bullets and speak as if someone else had asked you the question. This will sound more natural. 

Think back to all the times you had a sales meeting with a prospective client. You had no trouble answering the questions off the top of your head. Why? Because you know everything there is to know about your products and services.  You’re the expert. You’re the consultant. You’re the host with all the answers. 

The same is true here. Become an expert on the mission of your podcast.  Then explain it as casually as you would in any conversation over a cup of coffee. Easy peasy right? 

3-2-1 Lift Off 

Podcasting is one of the best ways of boosting,  brand, authority, influence, and trust. An engaged listener can quickly become a qualified prospect. Your ideal audience should be your ideal client. When they hear engaging episodes they will tell themselves,

 “I can’t miss a single episode!” 

Now that the launch episode is complete, it’s time to do an interview episode. There are skillful interviews that craft fascinating conversations. There are poor interviews that painful to listen to. What makes for a quality interview? That topic we’ll leave for another day. 

 

Announcing the Cannabis Advocate podcast

Habanero Media is excited to announce the launch of the Cannabis Advocate podcast. This  podcast advocates for businesses in the cannabis industry and the explores the unique challenges they face. It also provides opportunities for businesses to learn, grow, navigate the challenges of legislation and culture. The podcast goal is for listeners to find success, not only for themselves, but their staff and loyal customers.

Cannabis Advocate for the Cannabis Industry

Decades of cannabis prohibition has provided a wealth of myths, lies and half-truths. A goal of this podcast is to set the record straight. Although there are challenges in this industry,  opportunities out perform the risks. 

Many businesses are finding success despite the plethora of hurdles they face. From the success they’ve found, so too can others find success. In community there is strength.

Interviews with industry leaders will be the primary focus of the podcast. The Cannabis Advocate podcast will help businesses learn from the experiences of their peers, network and form  relationships within the industry.

Cannabis Interview Topics

Throughout the cannabis industry,  businesses are concerned about:

    • Banking
    • Regulation
    • Federal legalization
    • Finding Investors
    • Securing Business loans
    • Insurance
    • Legal hurdles
    • Security
    • IT infrastructure
    • Licensing
    • HR and Staffing

Many of these issues are unique to the cannabis industry, where each business has one foot in legalization and one foot in federal  peril. This podcast will address each of these concerns and share experiences that will accelerate success.

How to Listen to the Cannabis Advocate podcast

Listen to the Cannabis Advocate podcast in the  link here.

This podcast is a production of Habanero Media.

Announcing the Orange Squad Podcast

Orange Squad Podcast

Announcing the Orange Squad Podcast

Orange Squad Habanero Media is excited to announce the launch of Orange Squad podcast. The Orange Squad connect brands and people with creative spirit, knowledge, and endless wonder. The podcast is an extension of their mission where a collective of creative talent for ambitious brands and people who believe in democratizing creativity. Members of the squad will create conversations about the nature of creativity.

Orange Squad Democratization of Creativity

Making is not for the chosen few. “We are all born creative” according to the Orange Squad.  “When we problem-solve or make decisions, we are creative. When we parent or start a business, we are creative. Creative = freedom.”

In their manifesto they state:

“We believe in orange. We believe in mixing timid yellow with red hot red. We believe the less frequented road feels right — being the anti-collective, anti-bureaucracy, a modern evolution of the Madison avenue revolution. We believe in shutting our laptops and running, running hard to unstick creative knots. We believe in music as muse, poetry as power and art as salvation. We believe whiteboards raise pulse levels and pencils are swords and microphones are mighty megaphones that unite and inspire.

We believe it takes courage to create the remarkable. We believe every single person gets out of bed in the morning with a creative spirit that rises with the ascending climb of a fiery orange sun. We believe that creativity lives in all of us. You, me, the old man up the street.

Together, we have a fighting chance to go beyond remarkable, beyond fear, beyond what was possible yesterday. Let’s risk it together.”

The first four episodes are live with Dean Petrulakis, Megan Wenstrup, Dhariana Lozano, and Jackie Errico

Listen to the Orange Squad podcast in the  link here..

This podcast is a production of Habanero Media.

Announcing the Find Your Clear Vision Podcast

Announcing the Find Your Clear Vision Podcast

Habanero Media is excited to announce the launch of Find Your Clear Vision, a personal branding and mindset podcast. This is the place to get deeply connected to who you are through inner mindset work and how to express yourself in the world through personal branding and thought leadership.

Lisa Guillot, PCC’s  intention is to help you reignite your connection to your highest self and clear away any cobwebs that are keeping you stuck because the best leaders and personal brands are created from the inside out.

Tune in for Lisa and her guests’ unique viewpoint of personal branding and mindset work.

Topics to be covered on the Find Your Clear Vision podcast:

    • Interviews with clients and guests going through their own transformational journey
    • Inner mindset work, tools, and schools of thought involving metaphysical practices, law of attraction, forgiveness work, inner child exploration, shadow side, and connection to your highest self through intuition and inner trust
    • Outer expression through personal branding and thought leadership, best practices. Tools, and techniques to become a thought leader or authority, as well as brand and social media strategy

Give it a listen! You can find her episodes on all the podcast listening apps!

This podcast is a production of Habanero Media.

How To Guarantee ROI on a B2B Podcast

How To Guarantee ROI on a B2B Podcast

Producing an interview-based B2B podcast for your brand will have positive results. In this article we’ll help you guarantee a return on investment (B2B Podcast ROI) for your podcast. 

Podcasting is the gateway to meeting hard-to-connect and qualified C-suite leads. Integrating podcasting into your business development sales process makes it easy to build relationships and trust. 

It’s a breeze to get qualified referrals by interviewing people, who know people. By people we mean, the right kind of people. They could be existing clients, media influencers, or a warm outreach to prospective clients. How do we do this? By requesting them to visit as honored guests.  Let’s show you how. 

Guests Not Listeners

Unlike traditional podcasts, the success of a B2B podcast isn’t dependent on the number of listeners. You’re not creating a podcast that will rival Joe Rogan or This American Life. Your podcast is designed to target a narrow focused niche. 

Your ideal listener will be your ideal client

Your ideal guest will be your ideal client

That’s why some call B2B podcasts, branded podcasts. They align with your brand’s value proposition. 

Hosting a podcast gives you an excuse to have conversations with people who may otherwise never talk to you.  What would you do if you had the opportunity to meet the most important influencers or prospects in your business?  Consider the doors that would open and the growth of your network. The possibilities are endless.

Who do you interview?

    • Prospective clients
    • Influencers in the industry and media
    • Existing clients and their buyers journey
    • Partners and their added value

Podcasting is networking on steroids.

Instead of cold calling to set up a sales call, consider inviting people as guests to visit your podcast. Think how easy that would be. Your guest would be honored to visit  your podcast. 

What Would We Talk About?

Guests love to talk about themselves. Think of it in terms of a discovery call. Consider these questions: 

    • Where did they come from? 
    • How did they enter the industry? 
    • What are their aspirations professionally? 
    • Where have they overcome adversity?
    • What do they hope for the business? 
    • What drivers will move the industry in the next 5 years? 

Discover their Hero’s Journey and make them an inspiration for others. Create content they will appreciate and want to share with their networks. This is more than marketing, this is friendship building. 

For your existing clients, ask them:

    • What was their buying journey?
    • What was the problem they faced?
    • How did they decide to pick your solution?
    • What was it like working with your company?
    • What have been the results? 

Implicit in this conversation is a testimonial that recommends that you’re more than a vendor, but a cherished partner. At the end of the interview, ask them who they would recommend as a guest. These are referrals. You couldn’t get a more authentic and personalized introduction. Right? 

Furthermore,  when the recording is done, share a new product or service offering. This is an opportunity for an upsell.

Wherever there is conversation, great things can happen

What’s happening during these conversations? Networking! What comes from this networking? Business. 

How To Calculate B2B Podcast ROI

Ask yourself this. What is the size of  your average deal size? What percentage of deals close when you’ve found that they have budget, authority, need and time?

If you’re targeting the C-suite, there’s a very good chance they have the authority. But let’s be conservative. These things are industry dependent. 

Assume that 15% of your interviews will convert into a deal. Compare the lifetime average value of the deal to the total cost of the episode. For a two hour investment per month you can create 24 opportunities converting three to four of those guests into clients you will serve for years. 

On top of that, you will have a year’s worth of high quality content that can be used by your sales teams, email marketing campaigns, social media campaigns and website SEO.  

Quality not Quantity

Again, it’s not about how many listeners you have. It’s about the quality of those listeners. More importantly, it’s about the quality of your guests.

Podcasting is an opportunity to build your credibility, recognize valued clients, share their buying journey, nurture C-suite prospects and  promote new products and events. Podcasts create evergreen content that can be repurposed for your marketing campaigns as well as your guests.

To further the conversation, learn how Habanero Media helps businesses:

    • Design the sound of their podcast
    • Define their ideal guest
    • Create a sound that reflects their brand
    • Provides easy-to-use audio recording tools
    • Syndicates the podcast to all the listening apps
    • Produces the podcast
    • Saves the episode safely in a media server
    • Produce transcripts

Click here to learn what it takes to launch a podcast and how Habanero Media helps! 

 

 

 

How To Write a Persuasive Podcast Ad

How To Write a Persuasive Podcast Ad

 
You know you have a good ad when a podcast listener, without deciding, moves the cursor to the shopping cart, downloads the pdf, or answers a chatbot’s “How can I help you”. Getting a listener to take action is the golden ticket for crafting a persuasive podcast ad.
 
There’s no one formula to writing a good podcast ad. But if you follow these 5 easy steps you will soon have your ad published with listeners taking action.
 

#1 – Show Don’t Tell

 
Grab the listener’s attention by showing a pervasive problem they experience. Understanding problems your audience face is critical for crafting ads that evoke action. When you describe pain, or quench aspirations, you demonstrate you understand. When someone hears your description, it feels like you’re tapping into the conversation already going on in their head. This is the seed of trust.
 

#2 – Stir and Agitate

 
Once the scene is set, the next step is to stir and agitate the listener. You’ve identified a place of hurt. Now you need to make it painful by making it more emotional. This is where you pour salt onto the wound you’ve pointed out. Shed light on the ramifications of that hurt. Or if it’s a goal or pleasure, build castles in the air that inspire. It’s through emotion that people take action. They use logic to rationalize the decision once made.
 

#3 – Inspire and Transform

 
Once the problem is well defined, the trick is not to over agitate. Don’t let your reader wallow, show transformation by revealing a solution – your solution. Make it be “just the thing” they’re looking for.
 

#4 – Prove Credibility

 
Add proof to the ad with recommendations, testimonials and quotes from past clients.. Hearing people speak in their own words is a powerful motivator for listeners. They can relate to the stories your clients share. Don’t tell the listeners you’re great, let your customers show them you’re great.
 

#5 – Have a Call To Action

 
Now is the time to finish up the ad with a clear call to action. Some examples include:
    • a signup for an upcoming event
    • downloading a pdf
    • requesting a discovery call
    • “buy now” .
Now that the listener trusts you, it’s the time to strike while the iron is hot. Ask them to reach out. Ask them to learn more. Motivate the listener to take action and turn them into a qualified lead, or better still, a new customer.
 

Empathy is Power in a Podcast Ad

 
When taking all these steps into account, focus on pain, aspirations and emotions that swirl around it. You want your listeners to think,
“That’s exactly how I feel and I’m tired of it!”
Empathy is power.
 
Take take the time to understand your audience. Use this formula to structure your message. Design your beginning, middle and end. Read the ad outloud. Listen for the meter of the words. Search for words that will trip the announcer up. Give guidance to pacing, but always with an ear for the audience.
 
And oh, by the way, do this all in 60 seconds. You can and you will.
When you follow these steps, you can’t help but persuade listeners to take action. With action, you’ll grow revenue. With revenue you’ll grow profits.
 
Good luck.
Want to learn more?      Ask a Question         Book an Appointment 

Announcing the Resident Experience Podcast

Resident Experience PodcastAnnouncing the Resident Experience Podcast

Zego (Powered by PayLease) has just launched The Resident Experience Podcast published by Habanero Media. The podcast explores ways to create a standout multifamily residential experience. Guests reveal their resident engagement strategies. This begins with tried-and-true tactics to emerging ideas. We’ll shine the spotlight on the people and communities that create an exceptional living experience. Join the industry’s brightest minds as we talk about today’s  resident multifamily experience.

Resident Experience Host

The host is Nick Latz,  Zego’s Chief Revenue Officer. He’s a Midwesterner-turned-San Diego-transplant. Nick spends his free time soaking up the sun with his wife and two kids. From his years showing sheep, to being the focus of a celebrity’s Instagram post, Nick always has an entertaining story.

First Episode

Have you ever wondered about the financial impact that community friendships have on your property? Do you know that there is a direct correlation between this “friendship factor” and lease renewal? And do you know how to facilitate these friendships? Nick talks with Pete Kelly, CEO of Apartment Life, and digs into this and more.

Tune in for Nick’s and guests’ unique viewpoint of the multifamily property management professionals.

Give it a listen! You can find episodes on all the podcast listening apps!

How To Make a Podcast Solo Episode Sound Natural 

How To Make a Podcast Solo Episode Sound Natural 

A great way to think of a solo episode is to frame it in the context of an interview. But in this case, the host is interviewing themselves! This makes for an engaging conversation.  

Each episode should clearly state the topic. 

The topic is often an issue or aspiration the listener commonly considers. The  topic should be explained in the context of a story e.g once upon a time the re was a problem or desire, due to various issues, the solution couldn’t be found, somebody (a client or maybe yourself) decided to try something, and this is what happened. Maybe everyone lived happily ever after, maybe not.

 

In any regards, stories are compelling and suck the listener in.  Conversational and personal are the keys to connecting intimately with the listener.   Here are some example questions. 

Example Questions for Solo Episodes

Rhetorical questions are a great way for a host to initiate a conversation in a story framework. Picture in your mind starting off the conversation asking …. 

    • “You’re probably wondering why ……..”
    • The other day I was asked……”
    • I was talking to someone last week and they asked why ……”
    • I was driving the other day and started wondering ….     “
    • Have you ever wondered ……   “
    • Let me tell you about something I’ve been thinking a lot about lately ……  “
    • I just read something the other day and it said …..  “

Brainstorm 5 open ended questions, specific to the topic. Review the guest interview questions and use them as a guide for your own solo episode. 

After asking and answering one question, move to the next question. Keep the momentum and keep moving.  For a 30 minute podcast, you can typically ask five deep questions. It doesn’t hurt to have extras in case you’re able to answer a question tightly and concisely. 

Summation 

When all the solo episode questions have been asked and answered, sum up the conversation into three actionable bullet points.  Count off the points to keep the listener on track of the issues. Repetition is good when it comes to audio. Assume the listener is NOT listening with a pen in hand (or keyboard). 

Have a call to action:

    • Subscribe to the podcast
    • Tell your friends to listen
    • Please mention us on social media
    • Go website
    • Download our free giveaway
    • Give us a call at xxxxx, we can answer any question you might have. 

Conclusion for Solo Episodes

Create a great headline optimized for search based on your brand and needs of the target client. A great way to think of a solo episode is to frame it in the context of an interview, but in this case, the host is interviewing themselves! This makes for an engaging conversation.  

Good luck.

Great Questions to Ask During a Podcast Interview

Questions That Help Guests to Open Up

Interviewing is a crucial part of a great podcast. To be a good interviewer, you have to be prepared, ask the right questions, listen carefully, and create an environment that sets the guest at ease so they open up. Having the right intention is the key to a successful podcast interview.

As a listener of podcasts, you’ve probably heard a number of bad interviews with meandering tangents, clunky segues and boring questions. The most notorious is a host that won’t stop talking about themselves. Yikes. Don’t make that mistake! 

When done right, podcast interviews sound easy. Conversation flows effortlessly from one topic to the next and both the host and guest sound like they’re enjoying themselves. But that doesn’t happen by magic. 

Interviewing is a skill. And it takes practice.

The Mental Model of a Great Conversation

I like to have in mind the model of the coffee shop. 

You and the guest are having a first time meet to get to know one another. The conversation goes back and forth and you’re enjoying the chat.

Meanwhile there is a person sitting one table over. They’re eavesdropping! They never speak up instead being quiet as a mouse while hoping not to be noticed.  This is your audience, one person, leaning in on the topic.

Your goal is to make the conversation both compelling and captivating for the nosy listener. Keep this person in mind during the interview.  

As mentioned before, the goal of the podcast interview is to be fluid and easy. But that doesn’t happen all the time. Sometimes your guest just doesn’t want to open up.  That’s not their fault, that’s the responsibility of the interviewer. 

It’s your job to make each episode worth listening.  You’re responsible to fully exert your energy and effort to provide value for the listener. Make this your sacred pledge.  It takes patience to let guests relax. It’s not until you build a relationship of trust will people open up. Trust takes time. Be kind and gracious to your guest and make it easy for them to shine. 

Pre-Interview Guest Preparation 

Before the interview spend some time reviewing the guests biography and understanding what makes them an interesting guest. Look at their website. Review their posts on social media and take a moment to get to know them. 

Send your guests a welcome email before the scheduled podcast interview. It should contain the following:

    • Thank them for the honor
    • Remind them that you will be asking about their role in their business and the professional journey that brought them to that role with industry insights
    • Confirmation of date and time scheduled
    • How you will do the interview (link for virtual recording)
    • Five questions they would like you to ask
    • Recommendation that they use a wired USB mic vs a bluetooth headset
    • Their phone number (in case there is some hiccup)
    • Their social media links
    • Headshot
    • Short biography
    • Any call to action they may wish to share e.g. download a free eBook or schedule a free 15 minute consulting session.

Send the email once the date is scheduled. Send them reminders of the interview a few days before the interview and again the day before. 

List of Podcast Interview Questions 

Great podcast hosts never wing the conversation nor come up with questions on the fly. Instead they are prepared professionals. Create a list of questions that are tailored for the guest. Have the questions related to their skills, knowledge, wisdom and professional journey.

Ask open ended questions that allow the answers to go in different directions. Listen to the answers intently and follow up with relevant questions that propel the dialogue. 

Don’t feel constrained that you need to ask every question you prepared. Remember this is a conversation in a coffee shop. Make it sound natural and authentic. There is no need to stick to the list rigidly. It’s important to retain a degree of flexibility and openness during the conversation.

Here are some example open ended questions: 

    • How did you enter your industry?
    • Did you always know you wanted to be in the industry? 
    • What is your business and what is your role at the business ? 
    • Was there a  moment when you realized this industry was your life’s work? Tell us that story.
    • Was there a time where something went so wrong you thought you would leave the industry forever? What happened? 
    • What is the biggest change you’ve seen in the industry since starting? 
    • Where do you see the future going? What do you see on the horizon in the next 5 years?
    • What advice do you have for others who wish to enter the industry?
    • How can people connect with you?

Most people love to be asked about their business, interests and professional journey. Open ended questions with authentic listening, matters.  Don’t shy away from asking questions about failure and loss. It is in failure we learn the most powerful lessons of life. 

Take notes during the interview and jot down questions as they come up in the conversation. To keep the dialogue in a flow, you may want to hold off on the question until later. Maybe it will get answered in another way. Maybe you’ll never get back to it.  In either case, it’s good to have it written down, otherwise you’ll forget to ask later on. Your notes are the foundation of good show notes. 

Conclusion

Podcast interviews allow you to get a full sense of what the guest is actually like. In face-to-face interviews (even if they are virtual), you can get a better impression of the guests personality, behavior, industry skills and wisdom. For you, this experience can be an opportunity for coaching or the start of a new business relationship. All things are possible when it comes to podcasting! 

Promote Your B2B podcast

How To Make Show Notes

Show Notes That People Want to Read

Each podcast episode has an associated blog post called the show notes. To various degrees, the show notes are  an in-depth written account of what happened during an episode plus additional resources that take the content one step further. Those resources include links to articles mentioned during the episode, guest bios and social channels, videos, and relevant calls-to-action.

Show Notes Provide Value 

Podcast show notes help reinforce an episode’s message by complementing the audio content with images and a post. These notes craft an in-depth look at a topic that can be consumed both audibly and visually. Commonly, the show notes contain an audio player, placed at the top of the notes, for listening. 

The show notes main benefits include:

    • Central location for listeners to access materials referenced during an episode
    • Persuade casual listeners to tune in to both  new and old episodes
    • Attract and educate new listeners about the podcast
    • Boost Search Engine Optimization (SEO) making the podcast easy to discover

Episode Summaries

show notes on mobile app An episode summary is a one paragraph description  that details a few high-level points regarding the episode. The summary is a gist, while show notes are more comprehensive deep dive. 

Summaries are attached to each episode and appear within most podcast listening apps including Apple, Spotify, Google Play, Stitcher, etc.

Show Note Template 

Show notes follow all of the rules of a good blog post and content marketing. When written well, readers may be directed to the notes when searching. Assume they have never visited the website. Have a targeted set of SEO keywords in mind.

    • Episode Title: make it SEO friendly e.g “How to … ” “5 Ways…. “ “The one thing…”
    • Episode Summary: One paragraph of the highlights
    • Topics Discussed: Use bullet points to list the main episode takeaways. Label the section with an H2 header using the targeted SEO keywords
    • Resources Mentioned: Use bullet points to links to external resources 
    • Call To Action: Place all the calls to action together
      • Subscribe to a newsletter
      • Go to a link to get a free download
      • Click on a button to schedule an appointment
      • Reserve a spot for an upcoming event
      • Subscribe to the podcast 
      • Join a group on social media. 
    • Transcript of the Interview 

In Summation 

Podcast show notes don’t have to be hard. The outline you use during recording could form the basis of your notes. Collect all the information ahead and get a start prior to the interview. The benefits of a summation is  unquestionable.  Good luck! 

Take Action Now

For more advice read here on how to launch a great podcast guest. Take action and reach out to influencers in your industry. Find out what information they want shared in each episode, then give it to them! Plus listen to the new Habanero Media podcast the Orange Squad.

 

How To Become a  Podcast Guest

How To Become a  Podcast Guest

One of the best ways to promote yourself and your business  is to be a podcast guest. Being a podcast guest is a great way of showcasing your brand, authority, and influence, ALL in your own voice. Most podcasts grow by word of mouth. When a listener hears your interview you’re speaking directly to the audience.

If the audience likes what they hear, you can make that audience, your audience.

Many podcast hosts are excited to have new guests. Podcast hosts are especially excited to have guests reach out  saving them work searching for new guests.  If you can add value to their audience, you have a good opportunity to be a guest

Step By Step Instructions to Become a Podcast Guest

Do you know how to ask someone to meet for coffee?  That is the trick for success.  Do the following, step by step.

    1. Make a list of like minded podcasts
    2. For each podcast host on your list  connect on LinkedIn saying:                                                              “I listen to your podcast and would love to connect. Thank you “
    3. When they connect send a LinkedIn InMail message:
      “Hi  HOST,
      I’ve been listening to PODCAST NAME and your last episode on TOPIC spoke to me. I have similar views and believe STATE YOUR VIEW. Would you be open for a brief virtual coffee? 
      Thanks, “
    4. If they say yes, express how much you like the podcast, then ask, what is the process to become a guest on the podcast.
    5. Nine times out of 10 they will schedule you on the spot.
    6. Make it easy for your host to interview you. Give the host 5 questions you want them to ask. They may ask others but this will get them started.
    7. Eventually during the interview, the host will ask for ways the audience can connect with you. Of course you will share your email and social media links. But also have a free lead magnet for all listeners who want to connect with you.
    8. After the interview when the audience reaches out for the lead magnet, make and collect their email. Now you can invite them to your podcast or a coffee chat.

If the podcast host is not on LinkedIn, you can do a similar process using email or calling on the phone. Many podcasts have easy ways to connect with their audience. Use whatever method they prefer.

Now let’s go into detail for each step.

Understanding Your Host Agenda for Podcast Guests

Listen to a few of the episodes and understand the host’s agenda. You will use this research to improve your chances. Find the following:

    • What is the primary mission of the podcast?
    • Who are the perfect guests  for the podcast?
    • What novel thing can you share that differentiates you from other guests?
    • How do they like to interact with the guests?
    • What is their style and do you fit in?

From this research create a compelling pitch to visit the podcast. Specifically list the value the listeners will experience. Make it clear in your pitch, that you understand the listener. Make it clear that you understand the mission of the host.

Submit Podcast Guest Questions

Next, provide an easy way for the host to pick you. Give the host five questions they can ask. Pick questions that will make for an interesting conversation. Be the guest the audience will remember for years. Consider the following questions crafted personally by you for your host:

    • How did you become an expert on this topic?
    • What’s your story entering this area of interest?
    • When you started your journey, what was that like?
    • Where are you at now, regarding your journey?
    • Where do you see things going in the future?

In the interview, casually mention your podcast while answering the questions. Mention how these topics are covered there too. Create curiosity for the listeners to learn more about your podcast. Again, don’t be heavy handed and overly promote your podcast. This requires a deft touch.

Podcast Guest Call to Action

At the end of the interview, your host will ask you to share contact information. Have a call to action.

Give something away of value: a physical book, an eBook, a checklist, an experience. This is called a lead magnet. It will attract qualified leads.

Create a landing page on your website that provides visitors a way to sign up for the lead magnet. Once you have their email make it easy for them to subscribe to your B2B podcast.

Keep Expectations in Check

Expect the host to interrupt  guest and over-talk you. Expect the host to show off, dominate and play the expert. Read their personality and give them what they want.

Within their constraints, do your best to engage the audience and attract attention. Thank your host for having you as a guest.

Lower your expectations they will let you talk.  If they do it will be a pleasant surprise.

Thanking Your Host

The best way to thank a host is to actively promote your guest episode. Share it with all your friends. Reach out to each of them  and ask  to listen. Create promotional posts on social media and tag the host. Thank the host publicly and share how much you appreciated the opportunity.

Podcasts are evergreen content. Listeners have access years into the future. As time goes on, promote the podcast episode again. This let’s the host remember and appreciate a great guest. This can create networking opportunities and good will.

Take Action Now

For more advice read here on how to be a great podcast guest. Take action and reach out to influencers in your industry. Dollars to donuts they would appreciate you reaching out to be a guest.

How To Choose A Podcast Microphone

podcast microphone

How To Choose A Podcast Microphone

Setting up a recording studio may sound daunting. But it’s actually pretty easy compared to recording content. It’s a bigger challenge crafting a podcast that is engaging and loved. But we have to start somewhere when it comes to assembling a podcast kit. The most iconic technology is the microphone.  Let’s start here and discuss how to choose a podcast microphone.

First the good news.

Recording speech is far easier than music. Advances in technology have made it easy for inexpensive equipment to sound great. Unfortunately there are a plethora of microphones available on the internet. It’s a paradox of choice.  Too many options and too little knowledge to discern pros and cons. By homing in on key concepts we can filter out great choices.

Five Options for Podcast Microphone Technology

Here are five things to consider when you choose a podcast microphone:

  1. There are two types of mics, dynamic and condenser. Choose a dynamic podcast microphone. Dynamic microphones are rugged, economical and don’t require power from a mixer. If you’re not recording music in a studio, stick with a dynamic microphone.
  2. Every microphone has a different polar pattern (direction of sound it picks up). Choose a microphone with a cardioid pattern. Cardioid means one directional.. It’s designed to pick up sound in front of the microphone. Sound to the sides are not heard. Cardioid microphones excel in a noisy room. I’ve recorded in a coffee shop, a boisterous environment! They also attenuate the chit chat coming from other tables and the espresso machines.
  3. Choose a podcast microphone with USB connectors. This will allow you to plug it into a digital recording device and record sound directly. XLR is used by to transfer the signal too a mixer board. This is the connector to three pins, commonly used or music recording. If someday you think you might be recording multiple guests at once, you’ll need a mixer board
  4. The popping sound that some people make when speaking “P” words is called a plosive. Plosives fatigue the listener over time. Luckily they can be removed with a pop filter, a large circled mesh place between your mouth and the microphone. The pop filter slows the burst of air caused by P words. Pop filters have a bracket that connects to the microphone.
  5. A boom stand with scissor arms. Booms make it easy to position the microphone directly in front of your mouth. When you choose a podcast microphone, find a stand that fits it’s dimensions. When you kick the tabletop the arm will dampen the sound, much appreciated when you’re in the middle of a recording.

Podcast Microphone Shopping List

Here are links to equipment that I use in the Sales Babble studio and Fox.Build media lab.

ATR2100 USB/XLR – This is a dynamic microphone with both a USB and XLR inputs. It also contains a tripod stand.

Pop Filter – This filter works best in a stationary studio

Pop Filter for Remote Recording – Use this couce for mobile recording, it’s a foam ball.

Boom Stand and Scissor Arm – hold microphones and dampens shocks

Now Choose

Picking a microphone is just the first step to launch a podcast. But if you consider the five factors for choosing a mic you have all you need to take action. Don’t dawdle! This is not an expensive purchase. Do your research, go shopping. And then unbox your new microphone. Soon you’ll be thanking yourself.

How To Promote Your B2B Podcast

Promote Your B2B podcast

How To Promote Your B2B Podcast

Promote Your B2B podcastOnce you’ve taken the big step to launch a podcast the time has come to share it with the world. Let’s take some steps to promote your B2B podcast. In this article I’ll share two ways Habanero Media has found to successfully promote your B2B podcast with detailed step-by-step actions.

Growing a podcast is not a quick task. It takes patience, tenacity and optimistic enthusiasm. With time and persistent work, you too can attract a loyal following of listeners.

There are a number of steps to promote a podcast. Yet it all boils down to two pathways:

    1. Somebody tells you to listen to a podcast
    2. Your podcast gets mentioned on someone else’s podcast

Consider the podcasts that you listen to now.

How did you hear about them? Most likely you listen to a podcast because someone recommended it to you. Right?

Advertising, bus benches, sky writing and door hangers are not relevant in this situation. Nor Google adwords, Facebook and LinkedIn ads. Word of mouth is how podcasts spread. It takes a viral process to grow a podcast. It’s best to have a strategy in place BEFORE you start a podcast.

Ask Your Network For Help To Promote Your B2B Podcast

Let’s start with the first promotional path, getting others to share your podcast. Consider your existing networks: social media, email lists, friends and family.

Reach out to everyone in your network and personally ask them to share your podcast with their friends. We’re not talking about publishing a post that announces a podcast. I mean reaching out, one by one, with a personal phone call, email, or a personal direct message from the social media app. You are going to ask for help.

For example you might say:

“Hi, I just published a new podcast episode. This is the link. Today I’m trying to grow the podcast and share it to the world. I’m wondering if you could help. Would you please share this episode with people you know? They might find this topic interesting and it will help my podcast. I would truly appreciate your help”

You will get one of three responses:

    1. Yes — Thank them and ask why they shared your request or enjoyed your podcast. Always ask for advice on how you can do better
    2. No — Respect their wishes. They may actually ask to unsubscribe
    3. None — Resend out the request in another way “ I didn’t hear from you and thought I would try again …. “

Be persistent, yet pleasant. People are very busy so it’s your responsibility to be patient. It never hurts to ask. In fact, people appreciate attentive service. If on the off chance they respond negatively, respect their wishes. They don’t want to listen And that’s OK.

Join Forums Your B2B Podcast Audience Hangout 

Consider your ideal listener and look for places they hangout. Start with social media. Look for conversations where you can help and join the conversation. Provide interesting ideas, thoughts, helpful facts, encouragement, advice and an empathetic ear. It might be a specific industry or set of businesses. This is especially true if you host a B2B podcast.

Once you build a relationship with the group, start sharing links to your episodes. Only do this in comments and never in a post. The goal is to not look overly promotional. Instead be helpful. It’s a slow process to grow a podcast so be patient.

Here’s an example comment:

“This is a good question and I see the issue this way ……. By the way, I did an episode on this topic on my podcast, you might find it helpful ADD LINK HERE”

On each of the following forums, step into the conversation and add value.

    • Join a Facebook forum and comment on posts. Many of these are private. Read the rules and never ever violate their trust. Add advice, encouragement and slyly mention an episode that is relevant to the conversation.
    • Join a LinkedIn forum — not as engaging as in Facebook (sadly LinkedIn has failed to invest in it’s forums) , contribute advice, fun facts, ways to save time, better understand, and encouragement. Slyly mention an episode that is relevant to the conversation.
    • Use hashtags to look for posts on relevant topics in LinkedIn. Comment on the topic, add value and befriend the author of the post. Look for #hashtags for relevant topics.
    • Search for #hashtags in Instagram and build trust with posts and shares
    • Find  #hashtags on Twitter, again build trust and credibility.
    • Reddit has forums and are often closely moderated. Don’t break the rules. Follow the sames rules being helpful and providing interesting information.
    • Tik Tok is a new social media forum. Use #hashtags to look for your audience.

Complete Your Profile and Mention Your B2B Podcast

When creating your profile, make sure it has links to your podcast and website. When people see your posts, they will get curious. Curious people will snoop on you and review your profile.

Completely fill out all the information with your audience in mind. If possible, include links. Make it easy for people to find your podcast. One by one you will grow your podcast. In time your listeners will share with others and it will start to grow on it’s own

Website Must Teach How To Subscribe to Podcast

When driving people from your profile to your website, make it easy for visitors to find your podcast and subscribe. Clear and concise directions go a long way towards growing a podcast.

Have links that explain how to listen on:

    • Apple
    • Stitcher
    • Google Play
    • Spotify
    • iHeartRadio
    • Radio.com
    • Deezer
    • PlayerFM
    • Overcast

Make it easy for people to acknowledge your podcast on social media e.g. click here to tweet how you love this podcast ….

Become a Guest on a Podcast

One of the best ways to promote your podcast is to become a guest on someone else’s podcast. Search for interview based podcasts who have a similar target audience.

Listen to a few of the episodes and understand the host’s agenda. Find the following:

    • What is the primary mission of the podcast?
    • Who are the perfect guests  for the podcast?
    • What novel thing can you share that differentiates you from other guests?
    • How do they like to interact with the guests?
    • What is their style and do you fit in?

From this research create a compelling pitch to visit the podcast. Specifically list the value the listeners will experience. Make it clear in your pitch, that you understand the listener. Make it clear that you understand the mission of the host.

Next, provide an easy way for the host to pick you. Give the host five questions they can ask. Pick questions that will make for an interesting conversation. Be the guest the audience will remember for years.

Consider the following questions crafted personally for you:

    • How did you become an expert on this topic?
    • What’s your story entering this area of interest?
    • When you started your journey, what was that like?
    • Where are you at now, regarding your journey?
    • Where do you see things going in the future?

In the interview, casually mention your podcast while answering the questions. Mention how these topics are covered there too. Create curiosity for the listeners to learn more about your podcast. Again, don’t be heavy handed and overly promote your podcast. This requires a deft touch.

At the end of the interview your host will ask you to share contact information. Have a call to action. Give something away of value: a physical book, an eBook, a checklist, an experience. This is called a lead magnet. It will attract qualified leads.

Create a landing page on your website that provides visitors a way to sign up for the lead magnet. Once you have their email make it easy for them to subscribe to your B2B podcast.

Expect the host to interrupt and over-talk you. Expect the host to show off, dominate and play the expert. Read their personality and give them what you want. Within their constraints, do your best to engage the audience and attract their attention. Thank your host for having you as a guest. Lower your expectations they will let you talk.  If they do it will be a pleasant surprise.

Conclusions On How to Promote a B2B Podcast

The average podcast publishes 10 episodes before podfading. Those that remain have on average 140 downloads per episode. Does that sound like a lot?

Picture a room filled with 140 people. Now consider yourself the guest speaker in that room. Each time you speak, most of those people will return. Think of the influence you have on this group. Envision what you can do to guide their thinking and add value to their lives.

This is the power of podcasting. This is how our Habanero Media podcast agency sees the world. Each episode is a unique opportunity to make a difference, the very definition of brand.

Now aspire to grow a podcast, your influence, your authority, their trust and your brand. Good luck.

Webinar B2B Podcast Master Class

Webinar B2B Podcast Master Class

On May 13th, 2020 we hosted a B2B podcast master class to discuss the process of launching a podcast. We had a great turnout! The webinar shared ways organizations and executives grow authority, influence, and trust. We discussed how podcasting  becomes the foundation of content marketing.

As Seth Godin says, “Podcasting is the new blogging”. Here is the zoom webinar,  now posted for the B2B podcast replay.

Podcasting is  on-demand radio curated for listener interest.  Podcasts provide laser-focused communication. Listeners consume the the content end-to end. There is no distraction compared to YouTube and other social media..  Listeners can multi-task AND pay attention to the message in a podcast.

Here is the replay.

Webinar Topics Addressed for B2B podcast

When launching a  podcast we discussed:

    • strategies and tactics for promoting a podcast
    • generating revenue
    • improve client retention
    • upselling
    • creates testimonials
    • referrals
    • references

If interested in learning  how to launch a business podcast and how the  Habanero Media podcast agency can help,  let’s chat!

Book a time and talk about your goals and aspirations. We can share ways podcasts can be leveraged in a B2B sale.

book_now_yellow_button

How To Launch a B2B Podcast

Studio Habanero

How To Launch a B2B Podcast

Studio Habanero

Ever think about starting a B2B podcast? Today is your lucky day. We’re hosting a presentation on how to launch a B2B podcast. We share way organizations and executives grow authority, influence, and trust that attracts new business through the magic of podcasting. Podcasting is the new blogging.

Register Here – Wednesday May 13, 2020 2PM EST, 1 PM CST and 11AM PST

Why You Need a B2B Podcast Topics

In this presentation you will learn how B2B organizations and executives grow authority, influence, and trust that attracts new business through podcast content marketing. 

Podcasting is  on-demand radio curated for listener interest.  Unlike YouTube and  social media, podcasts provide laser-focused communication.  Listeners can multi-task AND pay attention to the message in a podcast. According to Edison Research, 70 million people listen to podcasts monthly.

In this talk, Pat Helmers shares strategies and tactics for promoting a podcast. Next he shares ways podcasting  generates revenue, improves client retention, upselling, creates testimonials, referrals and references. 

Podcasting gives you a reason to meet thought leaders and grow your own authority. When focused on a specific industry, podcasting turns CEO’s and executives into influencers.   Influencers differentiate a company from the competition.

Learn how to launch a business podcast:

    • The various types of podcasts
    • Why podcasting is relevant for marketing a business
    • The basic technology behind a podcast
      • including equipment
      • hardware 
      • audio recording software

Register Here – Wednesday May 13, 2020 2PM EST, 1 PM CST and 11AM PST

Why You Need a B2B Business Podcast

Why You Need a B2B Business Podcast 

If you’re a B2B business or organization with aspirations of growth, you already know how difficult it is to stand out in the noise of social media,  spam, SEO and robocalls.  Consider a B2B business podcast

Today, buyers are  pulled in a million different directions. As marketers, we’re valiantly battling for their attention. But given the overwhelming information available to the world, it’s practically impossible for anyone to focus 100% on one topic. 

How can this be overcome? What can a business do to get their value heard? 

The New Content Marketing 

According to marketing guru Seth Godin, “Podcasting is the new Blogging”. It’s a way to personally share your business, ideas and earn trust in a competitive market. The popularity of podcasts is on the rise and continues to grow as time goes on. Furthermore, author and influencer Gary Vaynerchuk says, “Every business needs a podcast”. It’s an extremely economical way to differentiate and create authority for your brand.

Edison Research has found that 70 million people listen to podcasts monthly, and it’s growing!  Podcasting is the premier method to speak directly to audiences about different niches and industry topics.

What’s unique about podcasts is the content is audio and can be consumed while the listener is doing something else. When people listen to podcasts, they can multitask. This creates an amazing opportunity.  Someone can listen and learn about you while driving their car, working out, going for a walk, or doing the laundry. 

When people listen to  your podcasts  they are literally injected between their ears. You have the opportunity to build a relationship founded on a trust that grows with each podcast episode. You are sharing your authentic voice. 

From that trust your b2B business podcast will provide five  benefits:

Retain Clients

Each episode is an opportunity for you to automate client upkeep. This keeps you top of mind. You can share emerging trends and further solidify your client/vendor relationship. Loyal clients are attracted to vendors who are in constant dialogue. Podcasting is another tool you have  to lower client attrition. 

Create References

Prospects LOVE references. Very few organizations are quick to be the first guinea pig. Once a prospect hears that others are happy with your service, your value rises. You can interview your existing clients on the podcast. They will be happy to agree and see it as an honor! You will ask them about their buying journey and why they remain loyal today.

Generate Referrals

Podcasts episodes make it easy for your clients to share content with their friends. The best sales prospects are those who have been referred by existing clients. When their friends listen to the podcast, they will get a strong sense of the value your business brings to the market. Next they will slowly grow trust that you provide an honest quality service. 

Create Opportunities to Upsell

At the end of every podcast episode you will have the opportunity to request something from the listener. This is known as the call to action.  Consider informing your clients about some new service or product that may bring value to their business. After the explanation, you will  urge the listener to reach out and request further information on the offer. Automate follow up and the upsell with a podcast.

Attract New Clients

Each B2B business podcast episode has a website blog post. This post can be used for social media posts over and over again. Secondly each post can be optimized for search. Google loves great content. When combined with social media a buzz can be created to generate business awareness. It’s tough to be seen organically on Facebook, Twitter and Instagram. But when it comes to podcasting, it’s a green field for your industry. 

Take note, this won’t last! Now is the time to stake your territory!

Interview Prospects

Since podcasting is so new, people are honored to appear on a podcast. Businesses can use this phenomena to invite prospective clients on their podcast. Once the interview is completed, the meeting can be seamlessly flow into a discovery sales call. During that conversation you will have the opportunity to convert the guest into a qualified prospect. 

Conclusions and Takeaways

Podcasting can position you as an authority in an industry. You are immediately considered  a valued expert When strangers learn about your podcast. When you grow your reputation, it creates speaking opportunities in front of large forums. Strangers will actively reach out to you for advice and consulting. All of this leads to increased revenue. 

Podcasting doesn’t have to take up a large portion of your time. With the right staff, all you need to do is to show up in front of the microphone. If the podcast is designed around common questions you are asked about your business, with little preparation, seasoned professionals can talk at length about any topic.  There is no need to prepare. Consider podcasting as a way to clone yourself and bump up the productivity of your sales team. 

It’s important to note that hosting a podcast is fun! It will be the one thing in your day you will look forward to do. You get to say and speak about your favorite topic. You will get to share the tremendous value to bring to the world and what’s not to like about that? 

Great podcasts are “infotainment”.  They both inform and entertain the listener. When you can do that entertain AND inform, relationships are solidified, trust grows, and with it your revenues. 

Call To Action

The habanero pepper is a variety of hot chilli pepper rated 100,000–350,000 on the Scoville scale. The habanero’s heat, flavor and floral aroma make it a popular ingredient in hot sauces and other spicy foods. 

Like the peppers, podcasts are now the hot ingredient of a modern marketing campaign. They stand out and awaken the senses of the consumers. A dish may have many ingredients, but the habaneros stand out. In a world of social media noise, this is also true of podcasts. They stand out, they get your attention and they share a message that excels all other media outlets. 

Send an email to sales@habaneromedia.net and schedule a free recording of an episode and see how easy the process can be.

Habanero Media Podcasting Agency 

Announcing the Pursuit of Business Podcast

Announcing the Pursuit of Business Podcast

Sam Szobody, entrepreneur, small business systems  consultant, real estate and architecture professional delves into his pursuit of business. For starters this podcast focuses on the industry of short term rentals. Short-term-rentals are furnished self-contained apartments and homes. These dwellings are commonly  rented for short periods of time. Usually the rentals are by the day or week as opposed to annual rentals in the unfurnished apartments. This is only one facet of the Pursuit of Business podcast.

Each episode will delve into the various ways businesses are structured on  the hospitality side of short term rentals. Next Sam will discuss a series of models and his personal experiences as well as pluses and minuses discussed at length.

Give it a listen! You can find it on the podcast listening apps!

Announcing Winervana

Announcing Winervana

Ready for a glass of wine? Red? White? What would you prefer?  Habanero Media is exited to announce  Winervana. This new podcast is Stephen Hawk‘s wine guru journey towards enlightenment. Or in his words “at least, towards wine worth drinking”. Stephen’s  ideal listener is the person who enjoys drinking wine, and yet doesn’t know much about its nuances. Fun, informative, and never boring. Give it a listen

Care Giver Life With Dignity Podcast Live!

Care Giver Life With Dignity Podcast Live!

Habanero Media is excited to announce  the launch of a new podcast called Caregiver Life With Dignity .   The podcast hosted by  Frances Piekarski and Sue Salach-Cutler  .   Both are great partners and have patiently worked through all the startup issues at Habanero Media. 

In the podcast, Sue and Fran co-host this podcast on the challenges caregivers face when helping their loved ones. Each episode is committed in ensuring that their listeners, and those they care for, live a life with dignity, no matter their mental or physical state. They advocate for their listeners in a system that grows more complicated each year.

To Find the Podcast

To find the podcast you can find it on all the regular “podcatchers” as well on the web.  Here is the Libsyn web page 

A few podcatchers that stream the podcast:

 

Press Release Habanero Media Announced

Habanero Media Announced

Press Release – November 15,   2019

Today Habanero Media announced that it is starting a podcast production and publishing service for busy organizations interested in growing revenue, raising their influence, and broadening brand awareness. Habanero Media helps businesses use the power of their authentic voice to expand and grow.

Podcasting is the new blogging. It’s a way to personally share your business, your ideas, and earn trust in a competitive market. Podcasting is a proven technology. It’s a chance for people to hear your deep wisdom in an easy-to-listen manner.

Habanero Media provides a turn key solution eliminating the need to become an expert on the complexities of podcasting. All businesses need to do is show up in front of the microphone, and share their wisdom.

According to Edison Research, 70 million people listen to podcasts monthly. Podcasts retain clients, create references, generate referrals, create opportunities to upsell, and attract new customers. Using SEO and social media, new listeners become prospects, who then convert into loyal clients.

Founder Pat Helmers remarked

 “We’ve already signed up a number of B2B client-based companies and they’re super excited by the opportunity the episodes will generate. We’re looking forward to 2020 and sharing their value to the world!”

To learn more go to  habaneromedia.net

Habanero Pineapple Hot Sauce

Habanero Pineapple Hot Sauce

The habanero chili pepper comes from the Amazon rainforest of South America where it was first domesticated 8500 years ago. Slowly it spread to Mexico to became a staple for igniting the palates in dishes now in both the new and old world.  Unripe habaneros are green, and they color as they mature. The most common color variants are orange and red, the prefered hue at Habanero Media.  In this post I would like to share one my favorite habanero pineapple hot sauce recipes.

For starters, assemble these ingredients:

      • 6 habanero peppers
      • 1/2 cup pineapple
      • 1 small onion
      • 2 garlic cloves
      • 1″ piece of ginger
      • 3/4 cup white vinegar
      • 1/2 cup water
      • 1/2 teaspoon salt
      • dash of cumin 
      • 1/2 teaspoon honey
      • olive oil

Habanero chilis are very hot, rated 100,000–350,000 on the Scoville scale. Make sure and where gloves when preparing the peppers. Avoid rubbing your eyes. You’ll regret it, I promise!

Instructions

  • Give the habaneros a good rinse and de-stem.  Remove the seeds and pith of habaneros but you can consider this optional. The pith is uber hot!
  • Saute a chopped onion and 2 whole, peeled garlic cloves in a dollop of oil.
  • Once the onion has softened (5-8  minutes) add the six habanero peppers, 3/4 cup peach, 1/4 cup pineapple, 1″ piece of peeled ginger, 3/4 cup white vinegar, 1/2 cup water, 1/2 teaspoon salt.  Let the mixture simmer for 5-10 minutes.
  • Add mixture to a blender or food processor and combine well.
  • Add honey to sweeten it up and temper the heat if you want.
  • Serve immediately or store in hot sauce bottles in the fridge where it will keep for at least a month.

I love the sweet, hot and complex taste of this recipe. You can use the sauce to liven up the most boring of dishes.

Again warning! This is hot!  But used in measured quantities the endorphin high is stratospheric!

Voice of Habanero Media

These Podcasts Are  Habanero Hot!

This is our new announcement.

Habanero Media will now be the production company for these fine podcasts. Check them out.  We help Chicago based B2B companies start interview-based podcasts that boost brand, influence, authority and trust.

Kudos to Michele Kelly for being the voice of Habanero Media. 

This is the start of something big!