How To Launch a B2B Podcast

Ever think about starting a B2B podcast? Today is your lucky day. We’re hosting a presentation on how to launch a B2B podcast. We share way organizations and executives grow authority, influence, and trust that attracts new business through the magic of podcasting. Podcasting is the new blogging.

Why You Need a B2B Podcast Topics

In this presentation you will learn how B2B organizations and executives grow authority, influence, and trust that attracts new business through podcast content marketing.

Podcasting is on-demand radio curated for listener interest. Unlike YouTube and social media, podcasts provide laser-focused communication. Listeners can multi-task AND pay attention to the message in a podcast. According to Edison Research, 70 million people listen to podcasts monthly.

In this talk, Pat Helmers shares strategies and tactics for promoting a podcast. Next he shares ways podcasting generates revenue, improves client retention, upselling, creates testimonials, referrals and references.

Podcasting gives you a reason to meet thought leaders and grow your own authority. When focused on a specific industry, podcasting turns CEO’s and executives into influencers. Influencers differentiate a company from the competition.

Learn how to launch a business podcast:

- The various types of podcasts
- Why podcasting is relevant for marketing a business
- The basic technology behind a podcast
  - including equipment
  - hardware
  - audio recording software